Andrew Hunt Contracting

A title tag is the single most important on-site SEO element because it tells the search engines exactly what your webpage is about, what you do, and where you are located. Visually, a title tag populates as both the blue link text you see in search results and as the text that appears in your browser tab.

Duplicate title tags create more work for search engines. It puts them in the position of making decisions for you. When two, or more, of your pages contain similar title tags, it falls upon the search engine to try to determine which page the user really wants to see in their results.

It is not enough for your website to just have title tags. They need to be optimized with the proper content so Google understands exactly what the page is about. We recommend having a keyword, location (city & state abbreviation) along with your business name.

Meta Descriptions are used to tell the searcher what they will find when they click on your website. This tag serves the function of advertising copy to draw readers to a website from the search results. Visually, we can find the meta description just below the title tag on a search page; and, ideally, they should act as an overview of the content on the page.

Duplicate Meta Descriptions are a missed opportunity to get visibility for your website before people land on it. Users will have a harder time differentiating between similar pages in the search results and this may lead to a much lower CTR which is a ranking factor.

It is important that meta descriptions are optimized to draw in users. This means you should always include specific information in your meta description to ensure you’re covering all your bases. We recommend your meta descriptions include your business name, a keyword, your location and a call to action and be written like a paragraph.

Heading tags help to create a structure within page content by breaking apart content into smaller chunks. This helps to notify Google of what is important within the content of your website.

Headings tags help search engines to better understand the content on the page, so having multiple H1 tags on a page can be confusing to both site users and search engine bots. We recommend creating a single H1 for each page that clearly describes the purpose of that page.

Ensuring that page heading contains relevant keywords is important for both user experience and SEO. By incorporating targeted keywords into headings, you can help users understand your content’s focus and provide context to search engines on what the page is about.

Proper heading hierarchy (H1, H2, H3) helps search engines understand the importance and relationship of different sections within your content. This can enhance user experience by making your content more accessible and easier to navigate.

From time to time, broken links or clickable elements, image issues, and other design and layout issues can pop up on your website. We will take stock of any noticeable issues that need to be corrected on your website while assessing the other SEO elements from this section of the roadmap.